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Web Survey Bibliography

Title Response rates: Avoiding the red herrings
Year 2006
Access date 09.07.2007
Abstract

This paper argues that truly active and fully beneficial panel management can only be achieved by identifying and exploring the various factors affecting response rates. Not only is a pragmatic approach to response rates the cornerstone of successful panel management, it is the only way to avoid red herrings in online panel management. The recommendations should reassure panel managers that, by constantly measuring these indicators and evaluating the opportunities to build a strong panel management tool, response rates can be efficiently improved in the long run.

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Year of publication2006
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityNon-existant
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Web survey bibliography - 2006 (98)

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